![]() However, we also have a passion for privacy and data protection, and if you are reading this, then hopefully, you do too! We are WolfEye Studios, and we have a passion for games. Immersive Sim: Weird West supports different styles of play in a simulated sandbox world where characters, factions, and even places react to a player's decisions. Intertwined Destinies: Discover the world through origin stories of different characters, moving from one character's journey to the next until all converge in a final chapter.īespoke Experience: Each playthrough is unique as the game tailors the story to the player's actions and past choices for an ideal dramatic arc. Weird West: Dark Fantasy reimagining of the Wild West where lawmen and gunslingers share the frontier with fantastical creatures, each playing with their own rules and their own peculiar motives. Form a posse or venture forth alone into an otherworldly confines of the Weird West and make each legend your own. Each journey is unique and tailored to the actions taken - a series of high stakes adventures where everything counts and the world reacts to the choices you make. Journey through the story of a group of atypical heroes, written into legend by the decisions you make in an unforgiving land. Nexon’s office in Thailand is located in the Huay Kwang district in Bangkok, close to Netmarble Thailand.Discover a dark fantasy reimagining of the Wild West where lawmen and gunslingers share the frontier with fantastical creatures. Netmarble has thrown its hat in the ring for bidding to acquire Korea’s biggest game company Nexon. It will continue to expand to more locations with potential. In addition to Netmarble Thailand, Netmarble has seven other overseas branches in North America, China, Japan, Taiwan, Thailand, Indonesia and Turkey. ![]() Kim has vowed to maintain Netmarble Thailand’s leading position in the face of strong contenders such as the popular “RoV.” Chinese mobile games developed using Korean original intellectual property, such as the mobile version of Korean PC offerings “Player Unknown’s Battlegrounds” and “Scions of Fate,” are other games Kim keeps an eye on. Netmarble clinched the mobile best game award at the Thailand Game Show Big Festival for four consecutive years, beginning with “Everybody’s Marble” in 20, “Seven Knights” in 2016 and “Lineage 2 Revolution” in 2017. Therefore, marketing and relevant events with big local brand names to keep games appealing to users are crucial to Netmarble Thailand. “Thai people have a benevolent heart, should I say,” Kim continued, “Unlike Korean gamers who would actively bring their opinions on how to improve games to online forums or in person to the company, Thai gamers silently leave the game if it falls short of their expectations.” “The key lies in understanding the nature of the users,” Kim said. However, business isn’t always rosy in Thailand, as games have difficulties setting sail without a comprehensive understanding of culture and characteristics of Thai consumers. In the Asian Games held that year in Indonesia, esports was a demonstration sport that will be upgraded to a medal sport in the 2022 games. In December 2018, esports was recognized as an official sport by the Sports Authority of Thailand. Netmarble Thailand CEO Kim Gun-woo (Lim Jeong-yeo/The Korea Herald) In addition, low-cost mobile devices from Chinese companies, such as Oppo and Huawei, as well as strengthened mobile infrastructure, are fueling the game market.” Because the country is an amalgamation of various cultures, the people are open to trying out new games. “Thailand has always had high interest for play cultures such as games. But since third-party transactions, such as Google gift card, became available for in-game purchases in Thailand, gamers’ purchasing power has risen,” Kim said. “Southeast Asia has a low rate of credit card usage. China’s Tencent and NetEase, US’ Activision Blizzard and Japan’s Bandai Namco ranked above Netmarble.Īmong Southeast Asian nations, Thailand stands out to game companies for its relatively dense network infrastructure, mobile device penetration and consumers’ openness to different games. The tactic has served Netmarble well - it was the only Korean company to be named among the top five global mobile game firms by volume of consumer spending on the App Store and Google Play, in rankings compiled by App Annie, a mobile app market analyzer. Going global has long been a business strategy for Korean companies seeking new markets amid the heavily regulated domestic market. Netmarble Thailand - established in 2012 through Netmarble’s acquisition of Kim’s game company Stand Best Tech in Thailand - is one of the two Southeast Asian branches of the Korean game maker. (Video shot and edited by Lim Jeong-yeo/The Korea Herald)
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