Yuengling has also rolled out camouflage cans this summer in partnership with military veteran nonprofit Team Red, White & Blue. “It’s a great opportunity to connect with fans, whether at home, on-premise, or at the stadium.” The cans will be available throughout the season, she notes, and will be expanded into the postseason, if applicable. “The special-edition retro cans pair two of Pennsylvania’s beloved icons,” says Jennifer Yuengling, vice president of operations at D.G. For the second season in a row, Yuengling is the official lager of the Philadelphia Phillies, and once again 12-pack cans ($10) and 16-ounce cans ($2) will feature the team’s logo. Yuengling lager’s special-edition packaging this summer touts the brand’s support of both Major League Baseball and America’s veterans. This summer, Constellation Brands’ Corona Extra (pictured) is highlighting the “Protect Our Beaches” campaign via limited-edition secondary packaging. The USDA-certified organic lager has partnered with Latin music artist Maluma, and limited-edition 12-pack packaging (price varies by market) incorporates Maluma’s image and signature. Environmental sustainability is a top concern among Gen Zers, the brand’s core consumers, Schultz says.Īnheuser-Busch InBev’s (A-B InBev) Michelob Ultra Pure Gold is also touting its ties to sustainability this summer with special packaging announcing that the brand is now brewed with 100% renewable electricity from solar power. “Our summer packaging showcases a consumer call to action to support Pacifico Preserves, our commitment to preserving outdoor adventure, and features our partnership with The Conservation Alliance,” explains Pacifico senior director of brand marketing Alex Schultz. “For retailers, special summer packaging helps drive incremental and impulse purchases.” This year the brewer’s Summer Vacation pack showcases Harpoon IPA, Camp Wannamango pale ale, DragonWeisse session sour, and Big League hazy IPA.Īmong larger beer brands, this summer Constellation Brands’ Corona Extra and Pacifico are highlighting their support for environmental programming-the “Protect Our Beaches” campaign for the former and partnership with The Conservation Alliance for the latter-via limited-edition secondary packaging. Bay Brewing Co., which is once again releasing the Harpoon Summer Vacation variety pack ($15-$16 a 12-pack of 12-ounce cans or bottles), featuring three containers of four different brews. “Everyone understands the aspiration of a summer vacation,” says Jon London, CMO at Mass. is once again releasing its Harpoon Summer Vacation variety pack (pictured), which features four different summertime brews.Īfter nearly a year and a half of confinement, beer drinkers are more than ready to celebrate the arrival of summer, and brewers large and small are rolling out summer packaging for the occasion, whether toasting the great outdoors, professional sports teams, or Americana. Festive summer packaging lights up the beer aisle.Īs warm weather rolls in, brewers offer summer packaging to drive sales.
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